Whatever the exact numbers, the trendline is clear: The Democratic Party is losing Latino voters and needs to speak directly to the issues they care about most. Latinos were devastated by the pandemic. Latinos were three times as likely to be infected and hospitalized and twice as likely to die from the COVID-19 as the rest of the population.

At the same time, they were concerned about what shutdowns would do to their already pulverized businesses. They want leaders to show them how they will get the economy back on track, how they will keep their communities safe, how their kids can have a top-notch education, including college, without the burden of crushing student debt. They want a hopeful, aspirational idea of what their lives can be like in America. They want nothing less than the American Dream.

Immigration reforms remains a priority to them as well. But Trump was able to win over some Latinos, especially Latino men, despite taking a hardline stance on immigration. Trump stressed economic opportunities, religious freedom, the right to life and the rule of law. Democrats can counter with better ideas about the economy and jobs, prosperity and education for all Americans.