MSNBC last month didn’t even crack an average of one million total viewers. It averaged only 680,000 — a decline of 54%. As for the 25-54 demographic, MSNBC averaged a measly 78,000, marking a decline of 68% from this time last year.
At CNN, things are far worse. It averaged only 487,000 total viewers last month, down 65% from October 2020. YouTubers operating out of their basements have better numbers than that. Talk show hosts, including Joe Rogan, whom CNN slandered this year , regularly pull in stronger numbers than this. In the 25-54 demographic, CNN logged an average last month of only 101,000, which marks a decline of a whopping 72%.
If you’re a CNN or MSNBC executive, you must be thinking of ways to turn these numbers around. True, at this time last year, there was a presidential election. There’s bound to be a slump the following year. But a slump of 54% and 65%?
It may be compounded by lousy programming, including disjointed moralizing monologues. CNN and MSNBC hosts and guests continue to obsess over a man who no longer rules from the White House. Perhaps it makes for bad TV to trot out Don Lemon and Chris Hayes every night to sermonize about racism and Trump’s extremism, or to divine from obscure online memes that the United States is a white nationalist country, or whatever.
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