For instance, popularist Democrats would not merely avoid a term like “Latinx,” which is ubiquitous in official progressive discourse and alien to most U.S. Hispanics; they would need to attack and even mock its use. (Obviously this is somewhat easier for the ideal popularist candidate: an unwoke minority politician in the style of Eric Adams.)

Likewise, a popularist candidate — ideally a female candidate — on the stump in a swing state might say something like: I want this to be a party for normal people, and normal people say mother, not “birthing person.”

Instead of reducing the salience of progressive jargon, the goal would be to raise its salience in order to be seen to reject it — much as Donald Trump in 2016 brazenly rejected unpopular G.O.P. positions on entitlements that other Republican rivals were trying to merely soft-pedal.

But then along with this rhetorical fire directed leftward, popularists would also need go further in addressing the actual policy concerns surrounding the issues they’re trying to defuse. Immigration is a major political problem for Democrats right now, for instance, not just because their activists have taken extreme positions on the issue, but because the border is a major policy problem: The effects of globalized travel and communication make it ever-easier for sudden migrant surges to overwhelm the system, and liberalism’s shift away from tough enforcement — or at least its professed desire to make that shift — creates extra incentives for those surges to happen under Democratic presidents.