But here’s the thing: People don’t just gain this knowledge via osmosis. They have to be sold. And in order to sell them, it is helpful for them to exist—yet many of the elements of the BBB plan wouldn’t go into effect before next year’s midterms. And even when they would go into effect, you can’t assume that humans would connect the existence of new benefits to Joe Biden and Democrats.

Because those sorts of synaptic connections don’t happen organically in voters.

The voters—and I say this with love—need to be banged over the head with your story over and over and over again.

And here’s some real talk: When it comes to this massive piece of legislation I’m not sure Democrats are capable of making this sale.

There’s been no evidence to date that Democrats have a coordinated—or even uncoordinated—plan to sell this legislation. If anything they are playing into the Republicans hands by litigating the top-line spending number rather than the more popular particulars of the bill.