It started as a profane anti-Biden chant at college football games but went to a new level last Saturday when NBC reporter Kelli Stavast interviewed NASCAR Xfinity Series driver Brandon Brown after he captured his first race victory at Alabama’s Talladega Superspeedway.

During the interview, Trump supporters and Biden critics took a page out of the book of other sports fans across the country by chanting “F*** Joe Biden” which could clearly be heard by NBC’s cameras.

Stavast, in an apparent attempt to steer the interview away from politics, reported that the crowd was really chanting, “Let’s Go Brandon!”

At that moment, the new viral sensation was born.

Memes, jokes, and comments immediately began to spread across the internet posted by Trump supporters mocking NBC’s coverage during the interview.