Clicks to Trump content dropped 37% in August and September compared to the two months prior, according to the data. It measures clicks from social media posts referred from SocialFlow’s network of publishers.

The decline marked a 50% dip compared to March — the first month Trump free-fell from the news after February’s impeachment trial.

What’s going on: The decrease is partly explained by the fact that Trump is being written about less — there were 26% fewer stories during the last two months, compared to March and April, according to exclusive data supplied to Axios by NewsWhip.

But interest in those Trump stories also is going down. Per article, they are averaging 28% less engagement on social media in August and September, the data shows.