How might more conservative Americans be persuaded to get vaccinated?
One intriguing anecdote involves the football team at the University of Mississippi, which is entirely vaccinated even though the state has one of the nation’s lowest vaccination rates. Coaches there emphasized the tangible, short-term costs of getting Covid, rather than the more remote chance of death: The players might have to miss a game, and the team might have to forfeit it, if they tested positive.
A related message is duty, Timothy Carney has written in The Washington Examiner. If Carney had refused to get vaccinated, he explained, he would have risked loading more work onto his wife, his colleagues and his partner in teaching Sunday school, as well as forced his children to miss school.
In The Atlantic, Olga Khazan has argued that fear remains the best motivator, based on her interviews with Tucker Carlson viewers who nonetheless have been vaccinated. And Daniel Darling, an evangelical author, has said that one-on-one conversations encouraging conservatives to talk with their doctors will have more success than any top-down campaign.