In the fever swamps of Instagram, a network of right-wing meme accounts run by teenage boys and young men has erupted into an advertising powerhouse reaching millions. These memers — who regularly post far-right conspiracy theories, anti-vaccine propaganda and other incendiary clickbait — first caught the attention of obscure brands selling cheap MAGA merch, who started paying them to display ads to their rapidly growing conservative audiences. The money wasn’t great, as a few memers told HuffPost last summer, but it still felt like a big deal to watch their Instagram pages blossom into mini businesses.

Little did they know, members of Donald Trump’s inner circle would soon come knocking.

Since the 2020 election, these meme moguls have quietly collected payments to run ads for the Trump campaign’s “Election Defense Fund”; former senior Trump aide Jason Miller’s new social media network, GETTR; Trump confidant Mike Lindell’s bedding company, MyPillow; and, as recently as a few weeks ago, the National Republican Senatorial Committee. In a few cases, the memers have included high-schoolers as young as 14. Some of these discreet ad deals were brokered directly between teens and former members of the Trump White House, communications obtained by HuffPost reveal.