In early July, Russian President Vladimir Putin signed a law reserving the use of the word champagne in the Russian market for sparkling wines produced in Russia.

Imported French champagne can no longer call itself…champagne.

“We were shocked,” said Genand of the new Russian law.

But for now, many French champagne producers are caving in.

Moët Hennessy, arguably the most recognizable French champagne house, said it’s already spent hundreds of thousands of euros to change its labels to comply with the new Russian law.