Toilet paper demand has risen at retailers such as Massachusetts-based grocery chain Roche Bros. and Food City, headquartered in Abingdon, Va., with more than 130 retail outlets in southern states. “I don’t think we fully recovered from when the supply chain got a massive hit,” Arthur Ackles, Roche Bros.’s vice president of merchandising and buying, told the Journal.

Manufacturers of toilet tissue say they are responding to the latest increase in demand. Kimberly-Clark, which makes Cottonelle and Scott toilet tissue, and Kleenex, “is monitoring the situation closely, and working hard to produce more toilet paper and other essential paper products to best meet consumer needs,” the company said in a statement to USA TODAY. “We remain vigilant with consumer demand and will continue to produce and ship as much product out to retailers as possible.”