The pharmacy company is among several retailers including Walmart Inc. WMT -0.56% and Walgreens Boots Alliance Inc., WBA 1.34% that are experimenting with offering counseling services in or near stores. They see potential as the Covid-19 pandemic has prompted more people to seek help for addiction, depression and other issues, according to federal data.

“It’s creative and we certainly need the help,” said Ken Duckworth, medical director of the National Alliance on Mental Illness. “It’s an interesting idea to post a mental-health resource at a place where people already are at.”

CVS earlier this year started stationing mental-health providers, typically a licensed clinical social worker trained in cognitive behavioral therapy, at 13 locations in Houston, Philadelphia and Tampa, Fla., as a pilot program. The company said it saw a surprisingly high return rate for customers who had an initial consultation, and is now expanding the program to 34 locations in those areas.