In a Morning Consult/Politico survey conducted following the announcement of the team’s new identity, 37 percent of U.S. adults said they approved of the switch from “Indians” to “Guardians,” while 35 percent of U.S. adults disapproved of the change. Forty-three percent of self-identified MLB fans supported the move, while 39 percent expressed opposition…
When it came to political affiliation, 55 percent of Democrats supported the name change, compared with 33 percent of independents and 18 percent of Republicans. And in generational terms, Gen Zers (43 percent) and millennials (47 percent) were also more likely to agree with the rebrand than Gen Xers (33 percent) and baby boomers (30 percent).
Black adults, at 56 percent, were far more likely than other racial or ethnic groups to support the move. By comparison, 44 percent of Hispanic adults and 33 percent of white adults supported the shift, along with 45 percent of those from other racial backgrounds.
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