It’s clear why the media feels threatened by Rogan, a comedian still feeling his way around superstardom. He’s part of a new, independent wave of media stars loosening journalism’s stranglehold on cultural narratives. It’s why Substack, an emerging platform that allows free-thinking reporters like Bari Weiss and Glenn Greenwald to share their work sans traditional filters (and get paid big bucks), is similarly under fire from old-school media voices. Columbia Journalism Review attacked Substack, in part, for promoting white male voices above others, even though the platform is open to all who command robust social media followings. New Yorker magazine worried Substack would hurt the mainstream media’s ability to “hold powerful people and institutions to account,” a curious claim given the “Oooh, President Biden is eating butter pecan ice cream” coverage of the current commander in chief.