But it is Fox News’ output, and the potential for Fox Weather to adopt a similar tone to its sister channel, that has onlookers concerned. Hosts on Fox News have spent years rubbishing or undermining the idea of manmade climate breakdown, and the fact that two Fox News-linked executives are behind the weather channel launch doesn’t bode well.
“Fox News has access to and is highly trusted by a wide range of conservative Americans – which is precisely the audience that least well understands the serious threats that climate change poses to the safety, security and health of all Americans,” said Edward Maibach, director of George Mason University’s Center for Climate Change Communication.
“If Fox chooses to use its access and credibility to inform viewers about the realities of climate change and its impacts on the weather, it could be a game changer. Conversely, if it opts to perpetuate misinformation to advance political goals, it will be a huge disservice to all Americans – conservative, liberal and moderate,” Maibach said.