Best of all, many apartments at the Trump World Tower in New York are selling at a deep discount – assuming the buyer doesn’t mind the name over the door. “Fifty per cent of the people wouldn’t want to live in a Trump building for any reason … but then there are guys like me,” says Lou Sollecito, a car dealer who recently bought a two-bedroom unit with views of the Empire State Building. “It’s a super buy.” The purchase price was $3m, nearly a million less than the seller paid in 2008. Bargain hunters are swooping in to take advantage of prices in Trump buildings that have dropped to levels not seen in over a decade, a crash brokers attribute to a combination of the former president’s polarizing image and the coronavirus pandemic.