Last month, the words ‘Fartlow’ or ‘Eve Fartlow’ appeared in the trending topics sidebar for a full 24 hours. The source was a bizarre, juvenile bullying campaign against journalist Eve Barlow, which had been percolating under the radar for several days but gained viral traction after actor Seth Rogen, who has 9.1 million followers on the platform, amplified it by tweeting a fart emoji at her. The trollng stemmed from an essay Barlow had written about the Israel-Palestine conflict that some people found offensive, but this wasn’t readily apparent if you clicked the ‘Fartlow’ link in the sidebar, which led to a bunch of mean-spirited tweets about Barlow but not to her profile or her work — because these things were, in fact, irrelevant. As with Ellie Kemper, the story wasn’t what Barlow did; the story was that someone was mad at her — and the site’s editorial team knew that amplifying those tweets would keep users clicking and scrolling. Orwellian dystopian analogies come pretty cheap these days, but this one is too obvious not to point out — only instead of Two Minutes Hate, it’s a 24-hour buffet. Twitter’s sidebar points to people who have been declared fair game for punching and the mob gleefully piles on. It’s not just that these stories are born on the website; it’s that Twitter actively nurtures them, promotes them and throws their scapegoats to the wolves. For a platform that likes to style itself as a place that takes harassment and abuse seriously, it’s especially ironic: Twitter will protect certain high-profile users who complain about abuse, but it also foments drama on purpose and by design, like the high-school teacher who plays favorites with the cool kids and always happens to be looking the other way when some unpopular schlub is being tormented right under his nose.