Academics have since identified a phenomenon called "The Phil Collins Effect" (PCE) after a viral video caused the singer to enjoy a surge in popularity among the younger generation last year, The Times reports. The research, led by Andre Spicer, a professor of behaviour at City, University of London, says PCE can be plotted in an N-shaped graph with each phase of popularity, or lack of popularity, lasting about 10 years. In Collins' case, this graph tracks his rise to popularity as a top solo artist in the eighties, his fall from grace in the nineties, and then a period from 2001 when his work was "critically elevated to an even higher status than during its commercial peak".