When your company is named Covid, you've heard all the jokes

In February 2020, Norm Carson was attending a trade show in Amsterdam, when news about the coronavirus hit. "We went in that day thinking we'd see some customers, do some training and it'd be a regular day. And then before you knew it, they had announced the name," he says. That name was COVID-19 and Carson is the CEO of Covid Inc. The Tempe, Ariz.-based company has been around for decades, and its cables and other audiovisual equipment are sold around the world. Carson remembers posing for countless pictures in front of his company's sign at the trade show that day. "And then it started to hit me that this might be a deal," he says.
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