That's because being on Facebook is crucial for modern-day political campaigns, as a majority of Americans use the platform and those who do log into it multiple times daily. Facebook has become crucial for raising money and for targeting supporters and swing voters, something the Trump campaign did in unprecedented ways. The majority of online ad dollars go to either Facebook or Google. "Even with all the resources Donald Trump has," Wilson said, "Facebook is so much bigger than that, that you can't get around it."... Without Facebook, a significant revenue valve would be shut off for Trump, imperiling a 2024 presidential bid, if he decides to run again. While the Trump team spent more than $100 million combined on Facebook ads in his two campaigns, it generated hundreds of millions more in campaign contributions — and who knows how many votes. "It's very important for Trump and his political future, and his allies' political futures, to get back on the platform," Wilson, the political technologist, said. He added that Facebook is the best resource for "identifying people who have expressed interest, are engaged in the content, who donate and volunteer on campaigns. It gives the ability to target them and in a specific way. It's so fine-tuned. ... It's a great asset for campaigns and political advertisers."