PimEyes' decision to make facial-recognition software available to the general public crosses a line that technology companies are typically unwilling to traverse, and opens up endless possibilities for how it can be used and abused. Imagine a potential employer digging into your past, an abusive ex tracking you, or a random stranger snapping a photo of you in public and then finding you online. This is all possible through PimEyes: Though the website instructs users to search for themselves, it doesn't stop them from uploading photos of anyone. At the same time, it doesn't explicitly identify anyone by name, but as CNN Business discovered by using the site, that information may be just clicks away from images PimEyes pulls up. "Using the latest technologies, artificial intelligence and machine learning, we help you find your pictures on the Internet and defend yourself from scammers, identity thieves, or people who use your image illegally," the website declares.