Lincoln Project's social media influence has plummeted, analyses show

Since President Joe Biden took office in January, the liberal super PAC has lost tens of thousands of Twitter followers, and its digital footprint on Facebook has flatlined. According to Social Blade, a social media data analysis company, the Lincoln Project has lost followers on Twitter in each week since Trump’s second impeachment trial on February 13. In the first week of February, the organization gained 984 followers but has shed followers every week since then. Lack of engagement appears to be at the root of the liberal PAC's social media collapse. According to Sprout Social, another analytic tool, the Lincoln Project’s mentions have plummeted since Trump left office in January. Mentions fell 55 percent from January to February, and an additional 25 percent in March. In April, the group's mentions fell 14 percent from March totals.
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