Neither Douglas, nor Gayton, nor Coca-Cola is talking to the media about any of this right now, but read the tea leaves: Within a span of three weeks, the company came under public fire from prominent Republicans, swiftly de-escalated its rhetoric on the Georgia law, saw its general counsel hastily resign, and saw his replacement declare a “pause” on his most heavily criticized efforts. It certainly looks as if Coca-Cola has reached a corporate decision to pull back from a partisan and ideological posture that actively antagonized half the country, including the state government of where Coca-Cola is headquartered. Most big companies do not insert themselves into so many hot-button political debates in such a short span, and not every large company has equally large direct competitors, as Coca-Cola does. But there should be a lesson here for conservatives. Companies may drift into wokeness in order to avoid conflict with the squeaky wheels on Twitter and in the world of left-activism, but they are fundamentally risk-averse. The people pushing Coca-Cola to the left are extremely loud, but there are not really that many of them. If conservatives fight back, we can convince more companies to stay out of culture-war politics and partisanship.