Caitlyn Jenner makes it official for California governor

Jenner, a longtime Republican, is seeking to replace Democratic Gov. Gavin Newsom in a recall election, hoping her celebrity status and name recognition can yield an upset in the nation's most populous state.

But in deep-blue California, she's decidedly not branding herself as a Trump Republican even as she's counting on some of the former president's advisers to drive her strategy...

A campaign adviser tells Axios that Jenner has greater name ID than Newsom and can command the kind of earned media that "will go to every possible demographic you could think of."

Jenner, a trans woman, "is very socially liberal,” the adviser said. "She's running as someone that's socially liberal and fiscally conservative."