The Biden White House media doctrine: Less can be more

The president is not doing cable news interviews. Tweets from his account are limited and, when they come, unimaginably conventional. The public comments are largely scripted. Biden has opted for fewer sit down interviews with mainstream outlets and reporters. He’s had just one major press conference — though another is coming — and prefers remarks straight to camera for the marquee moments. The White House is leaning more heavily on Cabinet officials to reach the audiences that didn’t tune into his latest Rose Garden event... During the campaign, the Biden team sold themselves as a return to calm. Their commitment to that pledge since taking office makes clear that it wasn’t just a show for voters but an actual strategy. It is a head-spinning departure from four years of President Donald Trump, who was his own surrogate and aspiring assignment editor, tweeting changes to policy and taking the typically adversarial relationship with the press to a full-on war... Jennifer Palmieri, White House communications director at the time, said the shift in strategy came after a realization that any Sunday show or cable hit would get into a conversation about controversy and process rather than actual policy, at a time where Americans still thought Washington D.C. was about compromise. She argued that Biden doesn’t have those same constraints, in large part because he is pushing a more easy-to-sell agenda.
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