Inside corporate America's frantic response to Georgia's voting law

But for corporations, the dispute over voting rights is different. An issue that both political parties see as a priority is not easily addressed with statements of solidarity and donations. Taking a stand on voting rights legislation thrusts companies into partisan politics and pits them against Republicans who have proven willing to raise taxes and enact onerous regulations on companies that cross them politically.

It is a head-spinning new landscape for big companies, which are trying to appease Democrats focused on social justice, as well as populist Republicans who are suddenly unafraid to break ties with business. Companies like Delta are caught in the middle, and face steep political consequences no matter what they do.

“It was very hard under President Trump, and the business community was hoping that with a change of administration it might get a bit easier,” said Rich Lesser, the chief executive of Boston Consulting Group. “But business leaders are still facing challenges on how to navigate a range of issues, and the elections issue is among the most sensitive.”