Texas is shaping up to be the next big battleground: Texas-based American Airlines said in a statement it is “strongly opposed” to a state bill with “provisions that limit voting rights.”

“Governments should ensure citizens have their voices heard. HB6 does the opposite, and we are opposed to it,” Dell CEO Michael Dell tweeted, referring to another voting related Texas bill.

Between the lines: Employees and customers are increasingly looking to corporations to take on a bigger role in social and political issues. Many of them have leaned into that role — and gotten results.

Big companies, entertainers and ultimately the NBA and NCAA canceled big-ticket events in North Carolina after the state passed its anti-LGBTQ “bathroom bill” in 2016. The state lost roughly $3.8 billion in business and ended up repealing that measure less than a year after it became law.