Trump in talks with upstart apps about new social network

Driving the news: Among the social networking apps the former president and his digital adviser Dan Scavino have homed in on is a relatively unknown platform called FreeSpace, these sources told Axios.

It’s unclear how this business relationship would work. Trump is famously averse to putting his own money into companies, preferring to license his name and use other people’s money to fund his ventures.

It’s also by no means a done deal. A source briefed on the situation said Trump had not made a final decision on the social network. “It could be any of several companies, with more meetings this week,” the source said…

Between the lines: It seems surprising that “FreeSpace” caught Trump’s attention. It employs touchy-feely positivity language that’s the polar opposite of the incendiary and divisive social media persona he cultivated before he was banned from Twitter and Facebook following the Jan. 6 Capitol attack.