“She was considered a shining star in the GOP with a bright future. No more.”

Noem’s missteps have landed her at the center of a rift within the GOP. Its leaders find themselves caught between trying to please both business groups and hard-line social conservatives. Even Noem, who has built a reputation of not backing down from fights, has struggled to articulate a clear position on the ban.

“She was considered a shining star in the GOP with a bright future. No more,” Michael Farris, the head of an advocacy group, Alliance Defending Freedom, that backed the bill, wrote on Facebook after Noem announced her partial veto.

“We don’t need leaders who lack the courage to stand up to the corporate bullies who want to turn our country into an amoral wasteland filled with compliant consumers,” Farris added…

In a statement before the news conference, Alliance Defending Freedom dismissed Noem’s effort as nothing more than damage control.

“Politicians launch belated ‘initiatives’ for political theater and to create distractions,” said the group’s general counsel Kristen Waggoner.