On his feed, Kirby has showcased Seattle pastor Judah Smith’s $3,600 Gucci jacket, Dallas pastor T.D. Jakes’s $1,250 Louboutin fanny pack and Miami pastor Guillermo Maldonado’s $2,541 Ricci crocodile belt. And he considers Paula White, former president Donald Trump’s most trusted pastoral adviser who is often photographed in designer items, a PreachersNSneakers “content goldmine,” posting a photo of her wearing $785 Stella McCartney sneakers.

As the Instagram account grew, Kirby started asking more serious questions about wealth, class and consumerism, including whether it’s appropriate to generate massive revenue from selling the gospel of Jesus.

“I began asking, how much is too much?” Kirby said. “Is it okay to get rich off of preaching about Jesus? Is it okay to be making twice as much as the median income of your congregation?”