Krispy Kreme will give a free donut a day to anyone with a COVID vaccination card

“Whatever little things brands can do to help make it past the pandemic are good things,” Chief Marketing Office Dave Skena told Insider in a phone call. There are no limits on the free donuts, so a vaccinated person could potentially go every day.

The chain will also give employees up to four hours of paid time off to get both vaccine doses. “I hope that other brands will see and choose to do something similar,” Skena said.

While employees have the time to get vaccinated, Krispy Kreme will not require vaccinations. Getting vaccinated is a “personal choice,” Skena says that they “want to encourage and make sure nothing is standing in the way.”