How "owning the libs" became the GOP's core belief

“‘Owning the libs’ is a way of asserting dignity,” says Helen Andrews, senior editor of The American Conservative. “‘The libs,’ as currently constituted, spend a lot of time denigrating and devaluing the dignity of Middle America and conservatives, so fighting back against that is healthy self-assertion; any self-respecting human being would… Stunts, TikTok videos, they energize people, that’s what they’re intended to do.”

“I can envision a time where [pro-Trump Florida Rep.] Matt Gaetz could pin a picture of [Democratic New York Rep.] Alexandria Ocasio-Cortez to his own crotch, and smash it with a ball-peen hammer, and he’ll think it’s a huge success if 100,000 liberals attack him as an idiot,” says Jonah Goldberg, editor-in-chief of the anti-Trump conservative outlet The Dispatch. “It’s a way of taking what the other side criticizes about you and making it into a badge of honor.”…

“It’s a spirit of rebellion against what people see as liberals who are overly sensitive, or are capable of being triggered, or hypocritical,” says Marshall Kosloff, co-host of the podcast “The Realignment,” which analyzes the shifting allegiances of and rise of populist politics. “It basically offers the party a way of resolving the contradictions within a realigning party, that increasingly is appealing to down-market white voters and certain working-class Black and Hispanic voters, but that also has a pretty plutocratic agenda at the policy level.” In other words: Owning the libs offers bread and circuses for the pro-Trump right while Republicans quietly pursue a traditional program of deregulation and tax cuts at the policy level.