The big picture: During the first month of his post-presidency, Trump remained as discussed as he was when he was in office, when he dominated social and traditional media. His numbers have plunged the past couple weeks.
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During the first four weeks after he left office, daily clicks to Trump articles — indexed to 100, based on highs and lows during the past year — averaged 53.
In the last two weeks, the average has fallen to 21.
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