Biden is scheduled to deliver his first prime-time address as president Thursday, which will focus on the Covid crisis. Later this month, he’ll hold the first press conference of his young presidency. He’s committed to making a still-unscheduled address to Congress. And officials are busy preparing for a sprawling sales campaign designed to draw attention to the benefits of the Covid-relief package. Biden, first lady Jill Biden, Vice President Kamala Harris and others will hit the road to tout, among other things: the $1,400 checks, how billions of dollars in the bill will reopen schools, and the investments being made in increasing the numbers of vaccinations…

Biden and top administration officials acknowledged they’ll have to do more to ensure the benefits of their package sink into the public’s consciousness. And they’ve spent weeks carefully planning how best to begin their efforts while much of the country remains consumed by the pandemic. White House press secretary Jen Psaki said Tuesday that once the American Rescue Plan is signed, “We will need to do some work and use our best voices.”…

The upcoming sales job will require Biden to assume a new posture: fewer scripted events and private dealings with lawmakers, more interactions with the press and appearances before the public. That will give the president opportunities to make more emotional appeals, such as highlighting older family members finally being able to get together with their grandchildren.