Retail traders have found a cheat code for the stock market, and barring some major action from regulatory authorities or a massive turn in their favored companies, they’re going to keep using it to score “tendies” and turn Wall Street on its head.

What’s happening: The share prices of companies like GameStop are rocketing higher, based largely on the social media organizing of a 3-million strong group of Redditors who are eagerly piling into companies that big hedge funds are short selling, or betting will fall in price.

The mass buying from Reddit retail traders pushes the price higher, forcing the short sellers to buy the stock to cover their positions along with the market makers who sell options and need to cover their potential losses.
Volume numbers suggest that institutional investors also are joining the fray and buying now.