The win, fueled by conservative viewers who are disappointed by the election results, happened Monday evening. In the key 25- to 54-year-old demographic prized by advertisers, “Greg Kelly Reports” on Newsmax out-rated “The Story with Martha MacCallum” on Fox.
The margin was narrow — Kelly averaged 229,000 viewers in the demo and MacCallum averaged 203,000 — but it is still a milestone in the cable news industry.
Before the election, Newsmax was not regarded as a formidable competitor to Fox; it was mostly dismissed as one of a handful of wannabe challengers…
“We’re here to stay,” Newsmax CEO Christopher Ruddy said Tuesday evening. “The ratings are showing that.”