The crowded, competitive space of party-less anti-Trump Republicans is, in some ways, a product of the fact that not having a party means not having any clear leader. Groups with similar missions engage in little coordination or sharing of resources.
The groups’ leaders say this is all fine, and organic. Mr. Schott’s competitors in the conservative anti-Trump space say there is little downside to another player spending $1 million on advertising critical of the president.
But what is less clear is whether more coordination among the anti-Trump Republicans — who harbor deep worries about what would happen to the country if Mr. Trump were re-elected, and are eager to be seen as having been on the right side of history if Mr. Biden wins — would better serve the collective project to unseat the president.
“The Never Trump movement is having a moment,” said Lucy Caldwell, a Republican strategist who served as an adviser for Mr. Walsh’s failed Republican primary challenge to Mr. Trump this year. “But on the whole, the last four years have been a lot of throwing spaghetti against the wall and seeing what sticks, and a lot of head chefs in the kitchen.”