Sports are a very social. People love talking about sports with their peers and without interacting with as many people, people have less opportunities to talk about sports with others. This has the effect of making fans feel less engaged and more casual fans less likely to start watching, creating a cascading effect on engagement.

Watching sports is a great way for people to tune out, relax and distract themselves from normal life. With so many people working from home, having a less defined break from work to non-work, and potentially working less hard, watching sports feels like less of an escape than it used to.

People have started consuming politics like they do sports and their interest in sports has been cannibalized by political fanaticism.

Lots of people are experiencing mental health challenges and struggling and don’t have the same interest in things they used to enjoy like sports.