Snapchat says it has helped over a million people register to vote

A spokesperson tells Axios that more than half — 56% — of those Snapchatters are first-time voters.

About 4.75 million of its U.S. users over the age of 18 were exposed to its voter engagement tools through friend to friend interactions on Snapchat.

Of those, about 3 million were ages 18-24.

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