Latinx is a term many still can't embrace

Muñoz was born in Ecuador and came to the United States when she was four with her Ecuadoran father and Dominican mother, she says. Her parents didn’t know the term Latinx until recently and they don’t agree with it. “They think that it’s not necessary,” Muñoz says.

Muñoz’s parents are in good company. According to Pew’s survey, only 23% of Hispanic adults have heard of the term Latinx.

Mark Hugo Lopez, director of Global Migration and Demography Research at Pew, spoke with NPR’s Code Switch about the survey’s findings. Lopez said there is evidence that Latinx has been around since 2004, “but it did start to rise in use, especially after the Pulse nightclub shooting,” in Orlando, Fla., in 2016.