Ratings for the NBA have dropped significantly as the professional sports league becomes increasingly “woke.”
In addition to obstacles presented by the coronavirus, a report from City Journal outlined the staggering ratings hit of the NBA because of its left-wing activism, most recently wearing social justice-themed warmups and jerseys and even postponing playoff games over the police shooting of Jacob Blake.
“Americans have been falling progressively out of love with the NBA, for instance, and the pandemic has only exacerbated an already difficult situation,” the report says. “TV ratings, mediocre after the season restarted, are down collectively by 40 percent on the TNT network, and 20 percent on ESPN, since their peak nearly a decade ago.”
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