Cancel culture is generally discussed as being performed on social media in the form of group shaming. A plurality (46%) of Americans believe that cancel culture “has gone too far.” About a quarter of Americans — many of whom are perhaps blissfully offline — said they didn’t know or had no opinion on the matter. When they are removed from the results, a clear majority — across almost every demographic category — says that cancel culture has gone too far.

Twenty-seven percent of voters said cancel culture had a somewhat positive or very positive impact on society, but almost half (49%) said it had a somewhat negative or very negative impact.

While online shaming may seem like a major preoccupation for the public if you spend a lot of time on Twitter, only 40% of voters say they have participated in cancel culture and only one in 10 say they participate “often.” It appears to be more of a liberal pursuit: Half of Democrats have shared their dislike of a public figure on social media after they did something objectionable, while only a third of Republicans say they have.

Age is one of the most reliable predictors of one’s views.