“Goya is a staple of Cuban food. My grandparents ate Goya black beans twice a day for nearly 90 years. And now the Left is trying to cancel Hispanic culture and silence free speech,” Cruz tweeted on Friday.

Yet Cruz last year said that he wouldn’t buy any more Nike products, after the brand decided to pull the sneaker designed with the the 13-star Betsy Ross flag. This decision came after former NFL quarterback Colin Kaepernick “expressed the concern to the company that the Betsy Ross flag had been co-opted by groups espousing racist ideologies,” according to The New York Times.

“I love America. I stand for the anthem, respect the flag & honor the men & women who fought to defend our Nation,” Senator Cruz tweeted in July 2019. “I respect Free Speech & I’m exerting mine: until @Nike ends its contempt for those values, I WILL NO LONGER PURCHASE NIKE PRODUCTS. #WalkAwayFromNike RT if you agree.”