Trump is struggling to run against a white guy

For the past few months, Trump and the conservative propaganda apparatus have struggled to make the old race-and-gender-baiting rhetoric stick to Biden. But voters don’t appear to believe that Biden is an avatar of the “radical left.” They don’t think Biden is going to lock up your manhood in a “testicle lockbox.” They don’t buy that Biden’s platform, which is well to the left of the ticket he joined in 2008, represents a quiet adherence to “Kenyan anti-colonialism.” Part of this is that Biden has embraced popular liberal positions while avoiding the incentive to adopt more controversial or unpopular positions during the primary. But it’s also becoming clear that after 12 years of feasting on white identity politics with a black man and a woman as its preeminent villains, the Republican Party is struggling to run its Obama-era culture-war playbook against an old, moderate white guy…

“Joe Biden is a puppet of the radical left,” Trump said, before acknowledging that “he’s not radical left. I don’t think he knows what he is anymore. But he was never radical left.”

Trump’s supporters are having similar trouble talking themselves into believing Joe Biden is the apocalypse. In 2016, an unlimited variety of merchandise and swag referring to Hillary Clinton in unprintable sexist terms was available at every Trump rally. In 2020, Trump fans cannot even come up with Biden T-shirts to sell. Biden has been eating into Trump’s support among older voters and even among white evangelicals, a group Biden cannot expect to win but whose support Trump cannot afford to allow to slip. When the Fox News host Laura Ingraham warns that Biden “will just melt for the macchiato Marxists,” you can sense the weariness of a tired stand-up comic clinging to a set that no longer makes anyone laugh.