Poll: As spaces reopen, consumers' reluctance to visit is shrinking

Since early April, Morning Consult has asked consumers when they anticipate feeling secure going back to venues such as restaurants, malls or movie theaters. The share of consumers in the latest poll, conducted May 5-8, who said they weren’t sure about when they’d feel comfortable doing so has shrunk from when Morning Consult first asked in April 7-9 and April 22-24.

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As more respondents put a number to their expectations, many are realizing it will be a while before they’d feel comfortable returning to everyday life. The share of consumers who said it would take at least six months for them to feel comfortable at a concert, an amusement park or a movie theater, for example, all rose.

The outlook is better for others: 22 percent of adults said they’d feel comfortable dining out at a restaurant or cafe within the next month — the largest share measured among the various activities, and a double-digit increase from the 9 percent who said the same in early April.

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