Campaigning in the coronavirus age: A new frontier

Team Trump is doing our part while the president does his. We closed our campaign offices in Arlington, Va., and elsewhere. Our staffers have been working remotely to help arrest the spread. Fully embracing these new limitations — an unprecedented circumstance in a presidential election year — we have rolled out a slate of new campaign tools and initiatives to carry the campaign through this unexpected moment in American history.

Our National Day of Action and National Week of Training for the 2 million volunteers who will take us through the race to November had long been scheduled for March 2020. Instead of cancelling these plans, we chose to exploit our hard-won advantage in digital and virtual campaigning and collaborated with the Republican National Committee to pivot to a virtual national campaign. During this time, we trained thousands of new volunteers and made 3.2 million phone calls (including almost 1.5 million calls in one day). We’ve made nearly 10 million calls since we switched to a virtual campaign on March 13. These numbers are unheard of this early in an election year.

Our training sessions, like our town hall events with Republican elected officials and campaign surrogates, will be conducted virtually for the foreseeable future. While Americans do their part to fight the pandemic by practicing social distancing, they will have the opportunity to participate in our town halls featuring nationally known figures — and, if they so choose, supporters can also sign up to receive the training they’ll need to register voters and turn out the vote for Donald Trump this fall.

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