What attracts so many one-percenters to the area? During his interviews with Teton’s wealthiest residents, the word that kept coming up is “normalcy.”

Sharon and Tom Hayes, private-equity financiers from California, spoke to Farrell about life at the Yellowstone Club, a private ski resort located in nearby Montana where many Teton County residents are members. The membership deposit is $400,000, with $41,500 in yearly dues.

The obscene wealth on display at the Yellowstone Club isn’t what draws Sharon and Tom. It’s the sense of normalcy this place brings them.

“Other members simply aren’t impressed by what you’ve accomplished outside the club,” Tom explained to Farrell. “People don’t need to put on airs.”