Brambila argued that perhaps it was time to take the conversation offline. More success could be found talking in person, like they did while door-knocking. What was there to be gained by piling onto celebrities’ feeds, mocking supporters of other candidates with cheeky memes and threatening violence?
“It’s just, now that we might win, maybe we should find ways to be more welcoming,” Brambila said. “Maybe it changes our approach, to help find solidarity with more people.”
“I’ll be honest,” Vogel said. “With all this Bernie Bro stuff, I’m more hyper aware of things I do online. I just am.”
McDowell wasn’t so sure he was ready to give up social media just yet. He thought Brambila had a point and that threatening violence went too far. But he found camaraderie online. And he felt some of the criticism directed at Sanders’s supporters was not in good faith — designed more to undermine the movement than anything else.