Today, the campaign is testing new strategies on several dozen platforms, including YouTube, Google, ad exchanges, publisher networks and conservative podcasts. The goal is to be less dependent on Facebook — though the platform will still play a crucial role in the Trump 2020 strategy.

The Trump campaign began buying ads on conservative podcasts last spring, including shows hosted by staunch Trump allies Charlie Kirk and Laura Ingraham. The goal is to get Trump supporters more engaged in the months before Election Day.

“When you are quick, have speed, and money to spend, you need more levers — more places to pivot,” says one source familiar with the campaign. “Better expanding outside of Facebook allows that.”

“We’re trying out dozens of places where we can communicate with voters,” the source added. “Wherever that comes in an efficient way, we’ll spend more money on that.”