Frank Skinner, who has played Santa for 50 years, shared the photo of himself wearing a MAGA hat on his own Facebook page. “It really was an innocent thing. It really was,” he told Jacksonville, Florida station WTLV. When that photo got back to the mall, it cost him his gig.

The mall quickly responded when a customer submitted the image and complained online. “We apologize for this occurrence and will be addressing this right away. The Mall at Waycross does not support any specific political party. Thank you for bringing this to our attention. Kindly, Mall Management.”

Mall manager James White told WTLV that the posing of the photo was “done completely without our knowledge” but promised that it won’t happen again. “It’s safe to say he will not be wearing this hat around here. This particular Santa has been replaced.”