Still, turn on a television in the former Soviet republic and the subject barely gets a mention. Same for the local papers and weekly news magazines. There’s no great discussion in popular social media forums. The feeling is one of stoic nonchalance.

A recent survey on attitudes toward Zelenskiy contained 25 questions — on topics from the conflict in eastern Ukraine to privatization. There was even one on a dispute with Poland dating back to World War II. The impeachment inquiry wasn’t broached.

“People don’t care much,” said Iryna Bekeshkina, who heads the Ilko Kucheriv Democratic Initiatives Foundation in Kyiv. “And space for questions is limited.”

Despite Ukraine getting more attention in U.S. media “than any other country could possibly imagine,” American firms operating in the eastern European nation are thriving, according to Andy Hunder, president of the American Chamber of Commerce in Kyiv.